Man, do I hate Activision. Remember, this is the company who’s president, Bobby Kotick, has stated that he wants to “Take the fun out of making video games” and also that he enjoys creating an environment of “skepticism, pessimism, and fear” at development studios.

Seems like the plan with Call of Duty is to milk that sucker dry as long as possible.

The good news is that 68% of Activision’s business is based on Call of Duty, World of Warcraft and Guitar Hero.

World of Warcraft has plateaued and will soon decline, the bottom has fallen out of Guitar Hero sales and now they have shot themselves in the foot with Call of Duty.

Tim Schaffer, who made Brutal Legend said this on his Twitter… “Getting mad at Activision for this kind of thing is like getting mad at an ape for throwing feces. It’s just how the beast communicates.”